This one’s cool … not as cool as Abe Lincoln, but pretty cool. Thanks Shorpy!
This is a photograph (colorized) of Jessie Hoover of the Department of Agriculture. She was a milk utilization specialist and pushed a national campaign to educate Americans that milk was nutritional with the slogan “better food, less expense.”
Miss Hoover lived at 1819 G. St NW, a block now dominated by office buildings like the World Bank.
Here’s the colorized photo for a closer look

I love the idea of LINCOLN being shown in color — but another pure ‘Americana Treasure’ is this wonderful woman brought into the 21st Century through this color presentation too. Her message is still vital – the dress is a perfect example of the era’s stylish details, the interesting graphics are still helpful and she is making her way as a female in a typically male workforce of looooong ago. This woman never dreamed of the vast number who would gaze upon her image decades into the future on magic window machines sitting atop desks or casually held in hands. Dear Jessie is now ‘A Modern Babe’ – and her story within our national history is so much more enlightened and colorful with this addition!
Thanks!!!
very nice. resurrection
Beautiful photo right?