Colorized Photo of the Milk Woman, Miss Jessie Hoover

This one’s cool … not as cool as Abe Lincoln, but pretty cool. Thanks Shorpy!

This is a photograph (colorized) of Jessie Hoover of the Department of Agriculture. She was a milk utilization specialist and pushed a national campaign to educate Americans that milk was nutritional with the slogan “better food, less expense.”

Miss Hoover lived at 1819 G. St NW, a block now dominated by office buildings like the World Bank.

Here’s the colorized photo for a closer look

Miss Jessie Hoover, of the Department of Agriculture in 1923 (Shorpy)
Miss Jessie Hoover, of the Department of Agriculture in 1923 (Shorpy)

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