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Beer Prescriptions: Christian Heurich Brewing Company’s 1904 Ad

A 1904 Heurich advertisement pitched beer as nourishing and strengthening, suggesting that doctors should prescribe it.

1 min read

Who wouldn’t want a doctor to prescribe them beer? What an excellent doctor, promoting the “appetizing, nourishing, strengthening, and general upbuilding results” of delicious beer.

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