We love old ads here at Ghosts of DC and this is a great one from The Evening Star, printed on June 24th, 1906.
Source: Library of Congress
Three weeks later, Alfred Dreyfus was exonerated, bringing an end to the Dreyfus Affair.
Exploring a 1906 Coca-Cola Ad and the Dreyfus Affair
While we were doing a complete renovation of our home at Florida Ave NE, we found this Coca Cola ad painted by the Thomas Cusak Company hidden under horse-hair plaster! Needless to say it became the motif of the whole renovation process. After doing some research, we know this ad had to be painted on this wall (which at some point was the exterior wall for the row house next to ours) between 1922 and 1928. We are extremely honored to have found this in our house!
Now this, is seriously cool Luis. Thanks for sharing!
Thank you very much! Indeed! It’s quite amazing for us. The best part is that despite the holes they needed to do on the painted brick in order to get the horse-hair plaster attached to the wall, the colors are still there, bright and alive like it was painted a few weeks ago.
It was a superior product previously before succumbing to the nicotine protectionist ancient regime political oligarchy present through a corrupt USDA and AMA. And it was less prone to overdrinking as the anesthetic action of the dilute cocaine served to numb GI tracts and give a feeling of fullness, which was something that the sugar industry would not want.
“Temperance beverage”….now, that’s marketing!